ADVANTAGES:
Company Internship » Three months internship in companies and communication departments.
Bilingual program » Taught in English and Spanish. Access level required for admission: B2.
Accredited Master Degree » CEU San Pablo University Master adapted to the EU Higher Education Space.
Course Duration » October 2010 to December 2011. Three months intership included.
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Dreaming of working in communication?

At TRACOR your dreams are our commitment

Master in Corporate Communication

All you need to work in a department of Corporate Communication

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Course Duration

October 2012 to December 2013. Three months intership included.
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Company Internship

Three months internship in companies and communication departments.
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Bilingual program

Taught in English and Spanish. Access level required for admission: B2.
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Accredited Master Degree

CEU San Pablo University Master adapted to the EU Higher Education Space.

MASTER IN CORPORATE COMMUNICATION

The most complete accredited Master University Degree in Corporate and Institutional Communication.

Master Degree in Corporate Communication The Master in Corporate Communication provides our students with the techniques, tools and methods necessary to manage, develop and produce communication plans and actions in companies, corporations or organizations; public, private or non-profit. The Master in Communication will help you manage different types of corporate communication, both external and internal: relations with the media, civil organizations, the government, internal memorandums, employees, suppliers, shareholders, etc. Understand the interrelations between communication and the organization strategy and objectives; the necessary coherence involving the mission, values, identity, and personality with the brand and corporate reputation objectives. You will acquire the methods, techniques and the conceptual abilities and practical skills that will help you work in a department of communication; understanding and analyzing all the problems related to the company’s communication needs; from the attention to social responsibility and good citizenship objectives to the demands for environmental sustainability of its activities. The Master in Corporate Communication is an official University degree fully adapted to the European Higher Education Area, taught in English and Spanish,  that will give you the opportunity to learn everything you need to know about Corporate Communication from the best academic and professional professors.

Master in Corporate Communication. Summary of Subjects (70 ECTS )

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I. Communication Industry (3 ECTS)

Subjects:

• Communication Industry Analysis. (1 ECTS)• Ethics and the Communication Legal Framework (2 ECTS)

II. Strategy and Corporate Communication (5 ECTS)

Subjects:

• Applied Communication Research Methods (1 ECTS)• Strategy and Competition (2 ECTS)
• Marketing and Corporate Communication (1 ECTS)
• Social Responsibility and Sustainability Development (1 ECTS)

III. Corporate Identity and Image (5 ECTS)

Subjects:

• Corporate Culture and Cultural Identity. (1 ECTS)
• Corporate Image and Reputation. (2 ECTS)
• Brand Creation and Management (2 ECTS).

IV. Informative and Institutional Communication (10 ECTS)

Subjects:

• Press Office and Media Relations (2 ECTS)
• Crisis Communication (1 ECTS)
• Public and Institutional Communication (1 ECTS)
• Corporate Public Relations (2 ECTS)
• Informative Communication and New Technologies (1 ECTS)
• Internal Communication (3 ECTS)

V. Marketing Communication (7 ECTS)

Subjects:

• Advertising and Promotion. (3 ECTS)
• Sponsorship and Patronage. (1 ECTS)
• Event Organization. (1 ECTS)
• Protocol. (3 ECTS)
• Communication Plan. (1 ECTS)

VI. Internet and new Media Communication. (3 ECTS)

Subjects:

• Internet and new Media Communication. (3 ECTS)

VII. Corporate Communication Arts. (12 ECTS)

Subjects:

• Software Tools for Audiovisual, Multimedia and Graphic Design. (4 ECTS)
• Design Fundamentals. (1 ECTS) • Corporate Visual Identity Design. (2 ECTS)
• Publicity Graphic Design. (1 ECTS)
• Web Design. (2 ECTS) • Spot and Corporate Video Production. (2 ECTS)

VIII. Personal Communication Skills Workshop. (3 ECTS)

Subjects:

• Personal Communication Skills Workshop (3 ECTS)
This workshop is aimed to develop the personal communication skills of students. Students are trained in verbal, non verbal, and body language and how to confront presentations with the media (television, press conferences, etc.)

IX. Partial Projects. (4 ECTS)

Subjects:

• First Partial Project. (2 ECTS) Students elaborate a report analyzing the communication status of a real company.
• Second Partial Project. (2 ECTS)
Students develop a communication plan and integrate different actions and visual pieces.

X. Final Master Project. (8 ECTS)

Students develop an integrate communication plan for a real company or institution, thereby putting to use all the knowledge acquired during the Master’s programme.

XI. Company Internship (10 ECTS)

Once all courses are finished students will participate in a three months internship in a company or institution. The objective is to apply all the knowledge acquired during the Master in a professional environment. Internships will take place in communication departments, press offices, communication agencies, public relation agencies, interactive agencies, etc.
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Why choose TRACOR?
• Specialized in communication arts.
• Leadership in excellence.
• Over 20 years experience.
• Selected students.
• Academic and professional accreditation.
• Personalized attention.
• Demanding, rigourous, and a learning oriented teaching method.
• Faculty excellence.
• Advanced resources and technology.
• Committed to providing professional opportunities for students.
Access Requirements

Admission requirements

• Bachelor Degree or equivalent from an accredited university.
• Passion for communication.
• Knowledge of English and Spanish.
Job opportunities

Job opportunities
• Wide range of agreements with the communication industry.
• A minimum of three months communication department internship guaranteed.
• Personal advice for students seeking the best professional opportunities.
Course Duration

Course Duration

• October 2012 to July 2013.
• Three months communication department internship guaranteed.
• Full time program. Sessions taught from Monday to Friday.
Students